Reciclar Vale Mais - Campaign that exchanges used packaging for discounts
Reciclar Vale Mais - a campaign that aims to sensitize the population for waste separation with the installation of "special ecopoints", which will run from north to south of the country, in 15 Pingo Doce stores. The launch of this campaign was held today at Quinta do Conde, and was attended by PO SEUR.
This initiative is part of the operation approved by PO SEUR - "Ecopoint with Discount" (POSEUR-03-1911-FC-000117), which consists on the elaboration of a pilot action that seeks an innovative approach to the citizen, demonstrating the direct benefit of its action on the environmental, social and economic components. In exchange for the used packaging and with the additional incentive to be able to attend free training on domestic composting and urban waste recovery, the citizen receives a direct discount value on purchases made in the supermarket.
An action co-financed by PO SEUR with € 100,000.00 from the Cohesion Fund and with a Total Investment Cost of € 135,000.00.